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For years, if you were a creator in Texas and you wanted to be in the room where this industry gets built, you got on a plane. VidCon. Atlanta. New York. You paid for flights and hotels to learn from people who'd never heard of your city.
This November, the room comes to Texas. And as of this week, you can see exactly what's in it.
The full Social Fest 2026 schedule is live. Two days, Nov 12–13, at the McAllen Convention Center. Here's what's waiting for you.
By the numbers
2 days of programming, 10:00 AM to 5:30 PM
5 stages: The Viral Stage, The Comment Section, The Content Lab, The Trending Corner and The Social Hub
30 sessions across four tracks: Content Creator, Business Owner, Marketer and General
60+ speakers, from creators with millions of followers to the strategists and founders behind the brands you follow
The keynotes
Case Kenny opens Day 1 with Stop Waiting to Feel Ready, a push for every creator who's been sitting on an idea. Keith Lee closes Day 1 with a live podcast, Built From Nothing, on how the creator economy rewrote the rules of fame, business and influence. And Leo González closes Day 2 with Culture Is the Content, on why owning your identity is the most powerful creative strategy online. The Day 2 opening keynote will be announced soon.
Sessions worth the drive
If you create: Linda Annette breaks down what $8.5 million in TikTok Shop revenue taught her about creating for sales, not likes. AJ Eckstein shows how creators become the obvious choice for brands. Sarah Gavilla covers landing your first brand deal with a small following, and Amy McKiel shares what worked (and didn't) across her first 100 YouTube videos.
If you run a business: Hash Syed walks through the Google AI tools small businesses should be using right now. Jasmin Alić shares The Trust Formula for becoming the go-to name in your industry on LinkedIn. Drew Lentz leads a panel on what AI means for the way we do business.
If you market for a living: Dr. Peter Magnusson brings a research-driven guide to social media success, and Michelle Ngome makes the case for intentional leadership on marketing teams.
The big conversations: Aaron Parnas and JC Frias on how independent creators are rebuilding the news. Chef Abbys and the Valley's top food creators on turning recipes into reach. Red Bull athlete Sam Hurley on athletes finding their voice beyond competition. Shira Lazar on beating burnout without slowing down. And Edinburg Mayor Omar Ochoa and Brownsville Mayor John Cowen on The 956 Effect, how the Rio Grande Valley becomes the brand the world can't ignore.
Road to the Valley
McAllen is closer than you think. Corpus Christi and Laredo are about two and a half hours away. San Antonio is under four. Austin and Houston are an easy day's drive. Even Dallas is one long playlist.
So make it a trip. Grab your creator friends, split the gas, film the drive. The road trip is content, and the people you meet in that building could change your next year.
Plan your two days
Every session has its time, room and track on the schedule, so you can build your own path through both days.
Don't have your ticket yet? Use code SCHEDULE for 20% off.
Texas, the Valley is waiting. See you in McAllen.