Social Fest Has Launched: A Bold Step Toward a Thriving Social Media Economy in Texas

On May 29, 2025, the Rio Grande Valley officially welcomed Social Fest, a first-of-its-kind conference designed to unlock the power of social media for business growth, brand visibility, and community advancement across the region. Hosted on the 17th floor of Chase Tower in McAllen, this exclusive press conference marked the beginning of a movement to position South Texas as a leading player in the global social media economy.

So, what is Social Fest?

Social Fest is more than an event—it’s a catalyst. It’s where creators meet business owners, students meet industry leaders, and innovation meets culture. This is a space built for South Texans to learn, network, and rise—together. With panels on law, food, fashion, tech, and more, the event will bridge the knowledge gap and offer powerful tools to turn likes into leads, and followers into revenue.

Why it matters

Social media is no longer a trend—it’s an economy. It influences how people shop, decide, build, vote, and grow. While major cities have embraced this shift, too many businesses in South Texas are still being left behind. Social Fest aims to change that. It’s here to give the region a platform, a spotlight, and a playbook.

Proudly hosted in Mission, TX

Backed and powered by Mission Economic Development Corporation (Mission EDC), Social Fest will take place at the Mission Event Center on November 12 & 13, 2025. This first-of-its-kind conference is a bold step toward strengthening the region’s presence in the digital economy. We’re inviting the nation to see what South Texas has to offer — and giving our community the platform to own and share our story.

Get involved

Early ticket access is now live. Want to be part of the movement? Visit socialfestexperience.com to get early access, sign up to volunteer, and explore sponsorship opportunities.

Whether you’re a creator, entrepreneur, marketer, or innovator, Social Fest is your invitation to be part of a movement. Get ready to connect, grow, and lead the charge in shaping the future of the social media economy, right here in South Texas.

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